Ask Mr. Fix it

If you're searching for inexpensive tips to generate customers for your new complementary therapy business, particularly if it has an online shopping cart, the best way is Article Marketing because it's free and the traffic keeps coming, repeatedly, from each piece of work. So if you are looking for product launch ideas read on.

Article Marketing isn't a fast way to get started online, but it's a low-cost, no risk plan anyone can adopt. First let's compare it with some alternative ways to get Internet visitors. Let's take the example of promoting a new shopping cart.

A traditional way of drawing prospects to your new site, taught by many on-line marketing courses, is to get in touch with other webmasters asking for a link exchange. This can be successful, but it's a slow process and you need to be careful who you target. For example, if I sell dog collars by post I may be happy to do a link exchange with someone who runs dog training classes, but not someone else selling dog collars.

Another method is answering questions on forums in your market-place, with your URL in your signature. Also effective, but time-consuming.

In theory a Pay-Per-Click (PPC) campaign is easy to set up and you could see traffic the same day. In practice unless you're experienced at these campaigns, you can spend ages testing for the best settings and exhaust your budget without making a single sale. I did! And being cynical , I often wondered how many clicks were by my competitors, spending my budget!

Alternative online launch strategies include FFA (Free For All) sites and traffic exchanges where you view other people's sites, in return for them viewing yours. This strikes me as a waste of time. I am trying to sell, not buy, so why sit wearily, clicking on other people's sites so that they can sit bored to death clicking on my site? They probably never even see my site. With tabbed browsers the temptation is just to open the following tab to click on the one, never reading the adverts.

These ideas are time-consuming and ineffective for a serious product launch.

Offline promoting methods include networking to swap cards at business clubs. Time-consuming, costly and again in general, people are attending to sell, not to buy.

In contrast, article marketing targets people who have shown that they are interested in the product your website targets. Choose good keywords and readers will be actively intending to buy, not sell.

The idea of article marketing is that you write an article and submit it, with your website URL, to article directories from which publishers can download content for newsletters etc so long as they publish your website details with your article. Then as interested parties read your article, they can click through to your website.

The article you have produced in an hour or so stays (theoretically) online forever and you can receive focused traffic from it in perpetuity.

For example, I submitted an article in October 2005 and 4 years later it is still generating traffic, with no extra effort, and had received 28,897 lifetime views, with 5,961 clicks through to my website. How much would that have cost using PPC? Another advantage is that the best article directories email you statistics showing the keywords from which your article is being found.

My belief is that article marketing has so many advantages over alternative methods that I cannot think of any reason why it would not be one of your marketing strategies.

Much of my success with article marketing was learned through trial and error. With a little free, or low cost, training I would have seen rewards much earlier.

Article Marketing - A Zero Cost Option For Your Firm To Find Clients When Times Are Hard
When times are hard and money is short here's a way to cut the advertising budget. Would you like a source of free traffic to your website? Here's a way that everyone can use, and best of all the visitors keep coming over and over again.

Article Submission Designed For The Greatest Amount Of Page Views
Submitting articles to the article directories is a time honored strategy for generating traffic. It has been used since the early days of the Internet and is still an effective traffic generation strategy even in our Web 2.0 times.

Effect Of Article Promotion On Website Visitors - A Quick Description
Article marketing is an ideal way to improve your website traffic without expending too much energy. All you need to do is to write a few decent articles, and your traffic will increase significantly.

How One Can Write Articles Successfully So As To Improve Online Marketing And Pr?
Whether you are just starting out with your online business, or you are seasoned pro, writing and distributing articles is one of the most effective and low-cost ways to drive lots of targeted traffic to your site.

Article Promotion - Comparing Your Profitability To The Articles You Compose
If you are using article marketing to promote your website, have you done any analysis to check the profitability of your articles? It's very important that you keep track of your statistics to help forecast your revenue and watch for any sudden changes.

A Website Can Be Easily Enhanced With Virtual Assistants
Are you looking for a way to manage all of your virtual Real Estate and STILL maintain your sanity? If so, please read on about Smart Virtual Assistants.